My contribution
As the sole product designer, I worked across user research, product architecture and interface design. I took part in user interviews, synthesized findings, ran first-click tests and analyzed product usage to identify friction and test design assumptions. I translated that evidence into simpler creation flows, then reviewed post-release data to assess the changes.
- Share of videos using a style
- 6.72% → 16.19%
- Share of content from Product Images
- 67% → 72%
How Lakku works
The core flow starts with a product photo. Users upload an image, choose a scene, adjust the settings and generate visuals for their ads or online listings. They can then review the results, save them or try another variation.
Image generation was the starting point. We later added video generation and other AI tools. As the product grew, new challenges emerged: making creation easier to reach, helping people choose the right tool, and explaining how styles and model choices affect video quality and cost.
Help people choose the right tool
Users confused ready-made product scenes with prompt-based image creation. I replaced abstract illustrations with examples of each tool's output and clarified the descriptions. A first-click comparison gave an early positive signal, usage after release shifted towards Product Images.
Make video styles easy to discover
Only 6.72% of video generations used a style. I added a clearer entry point and live previews inside the existing creation flow. In the subsequent measurement period, 16.19% used a style.
Explain quality and cost
Small first-click tests revealed that people did not clearly connect video models with quality or cost.
I presented models as understandable quality options, with capability labels and credit costs. The update shipped, but its effect could not be measured before further development paused.
From generation to marketing
Adding video expanded Lakku’s capabilities, but image and video generation alone were not enough to stand out among competing AI tools. The team decided to focus more closely on the marketing tasks of small businesses.
My task was to translate this direction into practical product flows. I designed tools for evaluating product photos, preparing marketplace content and creating AI influencer ads — helping sellers move from generating visuals to preparing materials for promotion.
